Cameron University American Marketing Association to present “Marketing Your Business on a Small Budget” workshop

The Cameron University American Marketing Association, a student organization, is pleased to present “Market Your Business on a Small Budget” on Tuesday, February 9 from 5:30 to 7 p.m. The presentation will be made by Dr. Theresa Billiot, assistant professor of marketing in the CU School of Business and will include information on increasing sales on a small marketing budget, with tips designed for businesses of any size.  The cost to attend is $25; payment will be accepted on-site. Seating is limited, so attendees are asked to pre-register.

“Market Your Business on a Small Budget” will take place in the Buddy Green Room of the McMahon Centennial Complex. Free parking is available on the east side of the building.

“Marketing your business is a sure-fire way to boost sales and revenue,” says Billiot. “But you want to make sure you are getting the most bang for your buck, especially if you have a limited marketing budget. During this workshop, I’ll offer pertinent tips that will help attendees maximize their marketing dollars.”

The workshop will cover:

  • Developing a Strong Brand
  • Increasing Sales
  • Creating Customer Loyalty
  • Evoking Word-of-Mouth
  • Grassroots Marketing
  • Customer Service Strategies
  • Beating the Competition

Billiot will be available for one-on-one consultation following the workshop.

Billiot joined the CU faculty in 2012, where she is responsible for the design and instruction of marketing courses that represent recent and relevant theoretical and practical information. Her research interests include marketing pedagogy, relationship marketing, emotional marketing and experiential marketing. Billiot holds a Ph.D. in Mass Communications with a cognate in Marketing from Texas Tech University. In 2014, she was honored with the university’s Partner of Choice Award in recognition of the development of business community relationships with the CU School of Business. Under her mentorship, 20 of her students have won Academy of Advertising Federation Awards (ADDYS) for their marketing and advertising projects.

Proceeds from “Market Your Business on a Small Budget” will be used to fund travel and expenses for CU students to the 2016 Digital Signage Expo in Las Vegas later this spring. They will also experience a half-day training session at the headquarters of, which has previously been available only to businesses. Cameron students will be the first college students to receive industry training from Zappos’s marketing, human resources and management team.

Cameron University American Marketing Association is a student organization mentored by the Cameron University School of Business, which is accredited by ACBSP, the specialized accreditation association for business education which embraces teaching excellence.


January 21, 2016