Plan 2013: Choices for the Second Century reflects Cameron University's goals and key initiatives for the first five years of Cameron's second century - 2008 through 2013. To build on the achievements in Plan 2008: Preparing for Cameron University's Second Century (the university's first long-range strategic planning document), Cameron University is committed to:
- Becoming the University of Choice by providing students a top-quality education
- Offering the College Experience of Choice by fostering a traditional collegiate atmosphere
- Being the Location of Choice for community and regional events
- Being the Partner of Choice by expanding existing and developing new community and area partnerships that will contribute to the growth and prosperity of Southwest Oklahoma.