RTV 3123 Fall 2004 TUE-THUR 11:00-12:15

Instructor: Steve Adams Office: Comm 103 Phone: 581-2477

e-mail address:

Office Hours: 9:00-9:30 Tue & Thur; 10:00-11:00 Mon, Wed, Fri; 2:00-4:00 Mon, Wed, Thur.

Catalog Description: Principles governing the selection of programs; preparation of broadcast schedules; and audience measurements. Focus will include program types, rating systems, program and audience analysis in radio, television and cable.

COURSE OBJECTIVES: At the conclusion of the course the student should be able to:

Identify the media and non-media variables which affect how broadcast program decisions are made.

Understand national and local research methods for broadcasting.

Analyze programming schedules and ratings as to their effects on each other.

Understand the terminology which identifies users of programs as well as types of programs.

Work within a group to successfully complete a task.


Broadcast/Cable Programming by Eastman, 6th Edition.

Television Week 10 weeks $17.50 Need by Tuesday, Aug. 31.

(In addition there may be assigned reading from Broadcasting and Cable magazine, which is available in the library.)


This course will consist of 4 exams, one group and one individual project and one individual report from an article in Electronic Media totaling around 675 points. Unannounced quizzes are also possible. The grading scale is as follows:

A 90-100%

B 80-89%

C 70-79%

D 65-69%

F Below 65%

All late projects, papers and exams are subject to a 20% penalty.

CLASS DECORUM: Students causing distractions in class will be required to leave. Distractions include, but are not limited to eating, drinking, talking to others or being disrespectful. Turn off beepers and cell phones before coming to class. If you are required to leave class you must see the instructor before returning to class.


The class will consist of four units. The text material and approximate exam dates are as follows:

UNIT ONE-100 points

Chapter One

Chapter Two

Assigned articles from Television Week

Exam One: Thursday, September 16

UNIT TWO-100 points

Chapter Three

Chapter Six

Assigned articles from Television Week

Exam Two: Thursday, October 14

UNIT THREE-100 points

Chapter Four

Assigned articles from Television Week

Exam Three: Tuesday, November 2, or Thursday November 4

UNIT FOUR-100 points

Chapter Eleven

Chapter Twelve

Articles from Television Week

Final Exam: Thursday, December 16, 8:30-10:00

GRADED PROJECTS AND REPORTS (dates subject to change)

Assignment Points
Assign Date
Due Date
Group Research Project
Aug. 31
Oct 19
Television Week Report
Sept. 9
Nov. 9, 11, & 16
Radio Format Report
Nov. 18
Dec. 9

Other Dates to remember: Sept. 2               4:00 Broadcast Club Meeting

                                                                   5:00-7:00--Welcome back hamburger cookout for all Communication majors.

                                        Oct. 13               OETA broadcast student seminar