BROADCAST MANAGEMENT RTV 4413

Fall 2004

Mon-Wed-Fri 12:00-12:50 Comm 109

Catalog Description: Intensive investigation into station management functions, advertising and sales, network and labor relations, internal organizational structures, operational procedures, budget planning, and government regulations.

TEXT: Electronic Media Management by Pringle, Starr & McCavitt

INSTRUCTOR: Steve Adams Comm 103 581-2477

e-mail: stevea@cameron.edu

Office Hours: 9:00-9:30 Tue, Thur 10:00-11:00 Mon, Wed, Fri 2:00-4:00 Mon, Wed, Thur



COURSE OBJECTIVES: Learn fundamental management theories and how they apply to the management of broadcasting personnel.

Learn the sales process from both a manager's and sales person and how it impacts the broadcast facility.

Analyze various management situations to determine the most appropriate solution.

Learn effective written communication skills as they apply to the manager-employee relationship.

ATTENDANCE: Attendance will be taken each day. There is no direct penalty for class periods missed. Please be aware that material will be presented each class period which the student will be responsible for on examinations. In addition, upon returning to class after an absence(s), the student must present a written memo giving an honest evaluation of the absence(s).

Make-up exams will not be given unless you discuss with instructor, in advance, the reason you will miss the exam. If will be left to the instructor's discretion as to when, or if a make-up exam will be given.


COURSE EVALUATION: The course will consist of approximately 900 points coming from six exams and several case studies and projects. In-class participation will consist of 25 points.



Grading will be as follows: A 90-100%

B 80-89%

C 70-79%

D 65-69%

F Below 65%

IN-CLASS PARTICIPATION: Students are expected to complete reading assignments on time and be prepared to discuss material in class. In addition students are expected to stay current with broadcast issues affecting management and be prepared to discuss them. As noted earlier, 25 points will come from relevant in-class participation.

CLASS DECORUM: Students causing distractions in class will be required to leave. Distractions include, but are not limited to eating, drinking, talking to others or being disrespectful. Turn off cell phones before coming to class. If you are required to leave class you must see the instructor before returning to class.

OUTSIDE READING: Television Week will be made available to students at a student rate. Ten weeks is $17.50. Money is needed by Tuesday, Aug. 31st. This and other related magazines, such as Broadcasting & Cable will enable you to stay up to date on current issues.

Both Television Week and Broadcasting & Cable are available in the library.


EXAMS: This course will consist of six exam covering one chapter each. In addition each exam will include additional lecture topics & materials, speakers and articles which may be assigned. The chapters and their approximate exam dates are as follows:

Chapter One 100 points Wednesday, Sept. 8

Chapter Three 100 points Wednesday, Sept. 22

Chapter Four 75 points Wednesday, October 6

Chapter Five 100 points Wednesday, October 27

Chapter Six 50 points Wednesday, November 10

Chapter Seven 150 points Tuesday, December 14, 1:00-3:00 p.m. (Bring a blue book for final exam)


Other dates to remember August 31 First Broadcast Club meeting (4:00 p.m.) and

Welcome back cook out

Oct.13 OETA broadcast student seminar-no class

Monday, December 11th -Final class session