BROADCAST MANAGEMENT RTV 4413
Mon-Wed-Fri 12:00-12:50 Comm 109
Catalog Description: Intensive investigation into station management functions,
advertising and sales, network and labor relations, internal organizational
structures, operational procedures, budget planning, and government regulations.
TEXT: Electronic Media Management by Pringle, Starr &
INSTRUCTOR: Steve Adams Comm 103 581-2477
Office Hours: 9:00-9:30 Tue, Thur 10:00-11:00
Mon, Wed, Fri 2:00-4:00 Mon, Wed, Thur
COURSE OBJECTIVES: Learn fundamental management theories and how they apply to the management of broadcasting personnel.
Learn the sales process from both a manager's and sales person and how it impacts the broadcast facility.
Analyze various management situations to determine the most appropriate solution.
Learn effective written communication skills as they apply to the manager-employee relationship.
ATTENDANCE: Attendance will be taken each day. There
is no direct penalty for class periods missed. Please be aware that material
will be presented each class period which the student will be responsible
for on examinations. In addition, upon returning to class after an absence(s),
the student must present a written memo
giving an honest evaluation of the absence(s).
Make-up exams will not be given unless you discuss with instructor, in
advance, the reason you will miss the exam. If will be left to the instructor's
discretion as to when, or if a make-up exam will be given.
COURSE EVALUATION: The course will consist of approximately 900 points coming from six exams and several case studies and projects. In-class participation will consist of 25 points.
Grading will be as follows: A 90-100%
F Below 65%
IN-CLASS PARTICIPATION: Students are expected to complete
reading assignments on time and be prepared to discuss material in
class. In addition students are expected to stay current with broadcast
issues affecting management and be prepared to discuss them. As noted earlier,
25 points will come from relevant in-class participation.
CLASS DECORUM: Students causing distractions in class
will be required to leave. Distractions include, but are not limited to eating,
drinking, talking to others or being disrespectful. Turn off cell
phones before coming to class. If you are required to leave class
you must see the instructor before returning to class.
OUTSIDE READING: Television Week will be made available to students at a student rate. Ten weeks is $17.50. Money is needed by Tuesday, Aug. 31st. This and other related magazines, such as Broadcasting & Cable will enable you to stay up to date on current issues.
Both Television Week and Broadcasting & Cable are available in the
EXAMS: This course will consist of six exam covering one chapter each. In addition each exam will include additional lecture topics & materials, speakers and articles which may be assigned. The chapters and their approximate exam dates are as follows:
Chapter One 100 points Wednesday, Sept. 8
Chapter Three 100 points Wednesday, Sept. 22
Chapter Four 75 points Wednesday, October 6
Chapter Five 100 points Wednesday, October 27
Chapter Six 50 points Wednesday, November 10
Chapter Seven 150 points Tuesday, December 14, 1:00-3:00 p.m. (Bring a
blue book for final exam)
Other dates to remember August 31 First Broadcast Club meeting (4:00 p.m.) and
Welcome back cook out
Oct.13 OETA broadcast student seminar-no class
Monday, December 11th -Final class session